It’s high time to Rethink Plastic
The Rethink Plastic alliance works with European decision-makers to design and deliver policies solutions for a future free from plastic pollution.
We call for urgent action in 3 key areas: reduction, redesign and better management of plastics.
Our key asks
Reduce plastic production & consumptionTo cut plastic pollution at source
Let’s close the tap of plastic pollution by cutting the use of single-use items, overpackaging and top littered products, while eliminating microplastics and oxoplastics.
Preventing plastic waste must be a priority, followed by reuse and recycling, with landfill or incineration as a last resort. With the right economic incentives and a strong legislative framework, we can reduce our plastic footprint and promote a responsible use of plastics.
Redesign plastic productsTo make the circular economy come true
Let’s make plastics responsible by design: long-lasting, reusable, recyclable, toxic-free, and incorporating recycled content.
It’s about producers taking responsibility for the products they put on the market, eco-design being extended to all plastic products, chemical ingredients being traced, and harmful chemicals being phased out.
Improve plastic waste managementTo end landfill, incineration and leakages of plastics into the environment
Let’s ensure a responsible, local management of plastic waste, by empowering producers, retailers and municipalities to achieve maximum collection and safe recycling, while avoiding leakages into the environment.
The key? Improved collection, better monitoring, and economic incentives to support safe recycling and discourage the use of virgin plastic.