November 29, 2022
A number of brands have oriented their marketing efforts towards the protection of the Ocean, and in particular towards protecting it from plastic pollution, which contributed to the emergence of “blue claims” and ocean or bluewashing, when these “blue claims” cannot be verified or have proven to be false, misleading or unsubstantiated. This Surfrider Europe & RPa paper is a review of the most widely-made claims on plastics and the ocean. It comes with a series of recommendations on how to best address oceanwashing.
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